Private equity and venture capital are both considered types of alternative investments. Funds are privately held and directly invest in private companies. While venture capital is considered a 'higher risk' investment strategy forcused on start ups with strong growth potential, private equity tends to invst in more established companies. In private equity, exit strategies that deliver a quick and good return for the fund are the goal, and typically they become the majority shareholders of the fund. You can learn more about the funds Jada has invested in here.